Susan believed there had to be a better way to bring simple, nutritious food to people who wanted to feel good every day — food they could trust to support their healthy-living goals. She envisioned crackers with real “pep” and real “lekker”: energy, nourishment, and flavour in every bite.

At the same time, her sister-in-law and close friend Juliette was searching for a new direction. Together, the two of them spent countless hours gathered around mixing bowls and ovens, experimenting, refining, and reimagining what a cracker could be. As complete newcomers to the food and drink world — and with a global pandemic unfolding around them — their early years were full of unexpected twists and turns.

Entrepreneurship does not look the same for everyone, and after three years Juliette made the difficult decision to step back. Susan continued the journey, fuelled by her dream and now supported by growing industry experience and a dedicated team.

With that foundation, Susan created an everyday cracker packed with meaningful nutritional benefits — a product shaped by science, purpose, and care.

A cracker that Susan eats every day to be the best version of herself and ensure that her diet is varied and well balanced.

Today, as we all place greater emphasis on wellbeing, fibre, and plant diversity, Susan believes Pep & Lekker’s multi-seed crackers are perfectly placed to contribute to the wider health and wellness conversation.

Our mixed seed crackers have attracted some attention and been featured in the British Baker and Bakery and Snacks and as a 'gluten free larder staple'.

Pep & Lekker is a Free From Food awards and Nourish Health award winner.