When we moved ourmixed seed crackers from the snack aisle to the cracker aisle, one thing was really important to me and that was retaining their versatility as a nutrient-dense snack. I did not want: ❌ Pep & Lekker crackers to become “just another box of crackers” in a highly competitive aisle ❌ to ignore all our loyal customers that had enjoyed our crackers as a snack when they were sold in 30g bags. Personally I also hate food waste and know in my own home how often, boxes of crackers are opened, partly eaten, and then forgotten. So we made a deliberate design choice. Our functional crackers come in 3 individual serving packs of 4 crackers (35g) in each carton. Using recyclable wrap of course 👍 Each serving pack: ✅ can be eaten at home, at work, or at the gym ✅ is our recommended single serving size - so you can open a box without worrying about waste ✅ aligns with our functional benefits including our approved prebiotic claim. This allows the product to sit confidently in the cracker aisle, while still behaving like a snack — practical, portable, and purposeful. Sometimes differentiation is not about adding more features. It is about designing around how people actually live and eat. hashtag#FoodAndDrinkhashtag#FoodInnovationhashtag#CategoryManagementhashtag#RetailDesign hashtag#ReducingFoodWastehashtag#FunctionalFoodhashtag#BetterSnackinghashtag#PlantBased hashtag#ProductDevelopmenthashtag#PepAndLekker
I did not want:
❌ Pep & Lekker crackers to become “just another box of crackers” in a highly competitive aisle
❌ to ignore all our loyal customers that had enjoyed our crackers as a snack when they were sold in 30g bags.
Personally I also hate food waste and know in my own home how often, boxes of crackers are opened, partly eaten, and then forgotten.
So we made a deliberate design choice.
Our functional crackers come in 3 individual serving packs of 4 crackers (35g) in each carton. Using recyclable wrap of course 👍
Each serving pack:
✅ can be eaten at home, at work, or at the gym
✅ is our recommended single serving size - so you can open a box without worrying about waste
✅ aligns with our functional benefits including our approved prebiotic claim.
This allows the product to sit confidently in the cracker aisle, while still behaving like a snack — practical, portable, and purposeful.
Sometimes differentiation is not about adding more features.
It is about designing around how people actually live and eat.
hashtag#FoodAndDrink hashtag#FoodInnovation hashtag#CategoryManagement hashtag#RetailDesign
hashtag#ReducingFoodWaste hashtag#FunctionalFood hashtag#BetterSnacking hashtag#PlantBased
hashtag#ProductDevelopment hashtag#PepAndLekker